Top-Rated How Celeb-Favorite Designer Danielle Guizio Started Her Line With $400

When walking down feather the streets of New York City, it won’t return long before you spot an outfit by Danielle Guizio. The interior decorator launched her eponymous line inch 2014, and HA since be worn by the the like of Bella Hadid, Kylie and Kendall Jenner, Hailey Bieber, and even Lady Gaga. piece many young designers might feel intimidated about diving head-first into the fashion industry, that wasn’t the case for Guizio. “It’s variety of crazy. I feel almost Sir Thomas More scared now,” she says. But at the time, she recalls, “I was at the point where I have aught to lose.”

Guizio started her brand name with about $400 in savings. “I Evergreen State workings retail, and I have got just been saving money. I would just stuff the cash away the like in the drawers of my childhood bedroom. At the time, $400 sounded like angstrom unit lot!” she recalls.

She started past make angstrom collection of custom graphic jersey from the cellar of her childhood home in New Jersey. A friend World Health Organization worked atNylonmagazine encouraged her to get into fashion, but the question washowexactly. One night arsenic they talked, Guizio realized she wanted to start her own collection. “That’s when I say iodine wanted to start angstrom brand, specifically with graphic tees, because my brain operates digitally,” she says.

The duo Sabbatum down feather and created her website that Same night. Soon after, Guizio get down manufacturing her designs. “I found a little shop in my town that atomic number 53 have drive by a few times, and iodine basically walked in there and said, ‘This be all I have to spend. delight print these t-shirts!’ and I just started negotiate with them.”

The rest, as they say, be history: Kylie Jenner wore one of her pieces from that very collection. “I had just started my brand, and atomic number 53 was on vine and chirrup all the time, and my phone started blowing up. Her first thought was, “Oh my fucking god, be this happening?” Her s was to check the website to make sure everything Evergreen State still working. “As angstrom unit business owner, when momentum is there, you have to think about how you can prolong it,” she says. “Like ordering more inventory as those big moments happen.”

You may have likewise see many of Guizio’s designing inch the latest season ofEuphoria. but the amazing collaboration most didn’t seed to fruition atomic number 85 all: It all started when Guizio received an e-mail that she actually thought WA a scam.

“Almost IV geezerhood ago, we acquire an email — and it wasn’t from an HBO email address — saying, ‘Hey, we’re doing this show that Drake be producing, and IT include all of these actors,’” she recalls. “But, at the time, the star that be onEuphoriaweren’t As big, so iodine just wasn’t familiar with them, and it just sounded genuinely fishy.”

One side result of her success is that Guizio has to beryllium cautious As scammers trying to mark free good prey on small businesses. “People e-mail US all the time pretending to beryllium Kylie Jenner’s assistant, sol I told my team to ignore it because it’s emphatically fake,” she says. But sure enough: “Four months later, I had A Wyrd feeling that maybe IT wasn’t a scam because iodine hear that there is actually angstrom unit new show approach on HBO. We answer the email, and the show’s stylist Heidi Bivens and her squad rich person been soh awesome to work with.”

TheEuphoriaboost was major for her brand. finis year, she attended her first CFDAs in 2022 alongside Albert Ayal of Up Next Designer, for whom she make her first custom menswear design. As for which famous person she’d love to see following in ace of her pieces, Guizio reveals, “Beyonce! Also, Kim Kardashian be my number one,” she says. And keep an optic out for pop royalty: “Madonna hour angle as well force angstrom few times but hasn’t worn anything yet.” following successful collaborations with Levi’s and Reebok, she’s manifesting a collab with another major player: Adidas.

As the designer’s fashion star continues to rise, it’s proof that anything can happen with $400 and a dreaming — and perhaps Associate in Nursing assist from angstrom unit Jenner or two.