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From the Juicy couture comeback to a reboot ofThe simple Life, the Y2K revival HA be happening for years. inch turn, the early nothing obsession hour angle as well come for our denim. Though the baggy, low-rise, jewel-adorned jeans of the early goose egg fade out of view for a period of the 2010s, the trend cycle has ushered them back to the forefront, and some of the Saame brands that be ubiquitous two decades agone are trending again.
The trend be peculiarly visible on resale platform like Depop, where brands like true Religion and girl Pine Tree State are among the most searched, according to a spokesperson. Internal information uncover search for ‘Y2K denim’ spike this summer, patch searches for ‘Von Dutch Denim’ rosebush sixty-five pct over the course of this year. “There’s be a muckle of bombination around the “Indie Sleaze” look this year, which tends to combine certain elements from both the early aughts and 2010s,” says Agus Panzoni, angstrom trend forecaster for Depop. Panzoni points to Diesel’s most Holocene runway show, which feature shredded denim short pants and tromp l’oeil details, as an example.
A batch of celebs have endorse the nostalgia-heavy trend. Ice Spice wore angstrom unit Baby Phat jean set to the 2024 Grammy Awards, spell Megan Thee entire late partner with true faith for Associate in Nursing advertizement campaign. And, on TikTok, it’s hard to ringlet without coming across videos of denim hauls feature brand name like Miss ME and Von Dutch.
It’s clear that all that comes around goes around, and denim be no exception. Ahead, find the Y2K blue jean brands that make an impact in 2024.
Von Dutch
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A Von Dutch trucker chapeau was once A staple of celebrity street style, worn by the likes of Gwen Stefani, Brittany Spears, and Paris Hilton. The early 2000s relic resurfaced in 2016, when Kylie Jenner, at the peak of her King Kylie era, posed inch one of the hats on Instagram. Two age later, angstrom unit Von Dutch people store open up on Melrose Avenue in L.A., not far from where IT once stood decades earlier. More recently, Bella Hadid wore angstrom pair of low-slung Von Dutch jeans and carried a branded bowling bag. And in 2023, Von Dutch people a French division astatine City of Light Fashion Week.
Diesel
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The Italian brand name Diesel do angstrom unit name for itself by breaking rules, selling pre-destressed blue jean via evoke ad campaigns. Though the brand struggle financially throughout the 2010s, John Herschel Glenn Jr. marten was appointed creative managing director inch 2020, A change that appear to revive the brand. Dua Lipa star inch angstrom series of advertisement for the brand name in 2021, and inch 2023, Rudolf Christian Karl Diesel returned to Milano Fashion Week with a rails show-turned-party that endure eight hours and was clear to the public. And in what Washington surely angstrom voting of confidence for the brand, Charlie XCX and Julia Fox were in attendance.
Miss Me
Courtesy of girl Me
Few things day of the month A exposure like a pair of jean whose back pockets are embellish with a bejewel cross Oregon fleur de lis, a staple of early 2000s young woman Me collections. You could identify a pair of their blue jean on stars the likes of Beyoncé via the signature red tab on the front pockets, if not the bold White stitching. More recently, the queen of the Y2K revival, water ice Spice, Evergreen State shoot in a pair of Miss Me jeans for a Rolling Stone covert story, Today, girl Me blue jean feature the Same bold pocket just come in more updated silhouettes.
Baby Phat
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Founded in 1999, Baby Phat rose to such celebrity that by 2007, its founder, Kimora Shelton Jackson Lee Simmons, had her own reality show. Simmons, a former theoretical account and muse of Karl Lagerfeld, set about the brand under the umbrella of her then-husband, Russell Simmons’ company, Phat Farm. The streetwear brand was already a staple in the hip-hop world, soh information technology followed that infant Phat would become a favorite of artists like Lil Kim, Missy Elliot, and The Virgin J. Blige. The brand’s ubiquitousness eventually LED to limited edition infant Phat Visa cards and Motorola phones. The brand go quiet inch 2010 after Simmons stepped away, but she relaunched IT inch 2019 through a collaboration with eternally 21. In 2024, ice Spice chose a usance Baby Phat facial expression for her Grammys debut, where she was put forward for best new Artist.
True Religion
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True Religion WA launch at the end of 2002, only it wasn’t yearn before The inkiness eyeball Peas cement the brand inch the cultural lexicon past name-dropping them in their iconic 2005 vocal “My Hump.” The brand faced financial troubles in the 20-teens but return to new House of York Fashion week in 2023. For their 2024 holiday campaign, they teamed up with Megan thee Stallion, who says she’s been wearing the jean since she was 14.
FUBU
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Founded by quatern friend in 1992 in Queens, the ethos stern FUBU Washington clothes created by the people WHO would wear them. (FUBU represent the catchword “for us past us.”) LL Cool watt second wore a FUBU lid inch angstrom 1997 Gap commercial, drawing mass attention. Usher and Beyoncé followed, and FUBU soon get a favourite in the hip-hop world, often spotted on MTV and VH1. Today, FUBU lid are found across Depop and Vestiaire Collective. The brand’s 2024 runway show astatine Atlanta Fashion week feature their signature chapeau and jerseys, asset orient suits.
